10:00am - 12:25pm
THE INAUGURAL VIRTUAL MEETING: CRAFTING ENGAGEMENT TO ENHANCE PHYSICIAN PARTICIPATION
The availability of online information, including through social media, has changed the way patients engage with each other and with their medical teams. The proportion of Americans who looked to the internet as the initial source of health information continues to increase, from 61% to 2008 to 73% in 2015. When it comes to cancer-specific information, nearly 40% of US adults looked for cancer information at some point, with more seeking information on the internet rather than from a health care provider. In addition, there is evidence that social media can play a role in disseminating information to patients about clinical research, and in some cases, increasing trial accrual.
The focus of the program will be the use of social media in oncology through a combination of didactic lectures, panel discussions, and engagement of the entire audience to cover topics relevant to this objective. Topics will include discussions on perceived risks, potential benefits, healthcare communication in the digital age, the view from patients and advocates, and the view from oncology leaders involved in clinical trials. To complement the live activity, we will expand our reach through social media interfaces on Facebook Live, Instagram Live, and Twitter.
ABMS: Professionalism | Interpersonal & communication skills
IOM: Provide patient-centered care | Work within interdisciplinary teams | Apply quality improvement | Utilize informatics
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Physicians, nurses, nurse practitioners, psychologists, pharmacists, physician assistants, medical students, residents, and fellows specializing in oncology, radiation oncology, and surgery as well as people with cancer and cancer care advocates.
- Identify critical barriers to increased online engagement from oncology professionals and other stakeholders
- Identify opportunities for advancing research on social media applications in oncology through mentoring, education, and training of professionals
FUNDING FOR THIS MEETING HAS BEEN PROVIDED BY:
Brown University | Division of Hematology/Oncology
Rhode Island Department of Health | Comprehensive Cancer Control Program
Stanford Cancer Institute
National Cancer Institute | Funding for this conference was made possible (in part) by 1R13CA239613-01A1 from the National Cancer Institute. The views expressed in written conference materials or publications and by speakers and moderators do not necessarily reflect the official policies of the Department of Health and Human Services; nor does mention by trade names, commercial practices, or organizations imply endorsement by the U.S. Government.